We talk more and more about sustainability and often don’t immediately identify the origin of this business model. A company seeks to apply sustainability models to preserve the environment and natural resources, improve people’s standard of living and optimise management processes. It is known that companies where these principles of ecological and social balance are applied are more resilient and tend to prosper without jeopardising future generations.

The European Union has been promoting measures and objectives aimed at making the economic and business sector more sustainable. In many of these objectives, the need to combat climate change and social inequalities is clear. Many of these strategies are mirrored, for example, in the European Green Deal and the Paris Agreement. These establish actions, goals and objectives to be achieved for a more sustainable economy, also taking into account the United Nations Organisation’s 17 Sustainable Development Goals (SDGs). In the SDGs it is clear that the main objective is concern for the environment and populations. Sensitising and stimulating governments and companies to adopt measures that allow entities to be more sustainable with the aim of preserving future generations.

Companies operating in the primary sector, such as agriculture, are clearly at the forefront of these actions. On the one hand, they have a direct impact on fauna and flora and, on the other hand, they operate outside of urban centres where populations show greater social inequalities.

In this way, these companies have to ensure that their operations do not jeopardise biomes and protect populations. For these reasons, the strategy is to optimise management models (financial and non-financial) and the circular economy. One of the ways to optimise this is by applying technology to the entire production model, which on the one hand optimises resources and on the other guarantees high quality production. Controlling and monitoring the entire production system, optimising and reducing the need for irrigation, plant protection products and fertilisers. Another strategy is to invest in the circular economy, as it allows us to generate other types of business and support local communities.

From an environmental point of view, at Bolschare we view our fields with the aim of preserving and rehabilitating existing biomes through nature conservation actions. We now know that these actions make our crops more resistant to pests and climate change. Thus creating more efficient and better quality production systems.

All these strategies involve analysing the entire production chain, enabling us to create a traceability of the entire product. We believe that only in this way will it be possible to deliver to the end consumer not only the best product but also a brand that is committed to and investing in the future.