- Launch of the Natural Legacy brand with a catalogue of nuts, olive oil and honey
- Commitment to the appellation of origin and a ‘gourmet’ positioning
Bolschare arrives on supermarket shelves. The Iberian group, which specialises in the management of agricultural assets and has its headquarters in the Eurocity of Badajoz-Elvas-Campomayor, has launched the Natural Legacy brand to compete in the mass market in the nut, olive oil and honey segments. The company is entering the mass market with a range based on the Denomination of Origin and a gourmet positioning.
Bolschare made the announcement four months after taking over the management of the agricultural division of Borges Agricultural & Industrial Nuts (BAIN). Last April, the listed Catalan company sold its agricultural business – its own plantations – to the Natural Capital Fund, managed by Climate Asset Management, for between 70 and 80 million euros.
Over the last three years, BAIN’s agricultural division had accounted for 7% of the group’s turnover and 0.8% of the parent company, Borges International Group. As reported to the National Securities Market Commission (CNMV), BAIN attributed the sale to its commitment to ‘the industrial and commercial sectors, which are the main activities of Borges BAIN’.
In return, the Natural Capital Fund transferred the management of the acquired assets, both human and physical, to Bolschare. The group took over 1,900 hectares of crops in Iberia and 14 properties producing almonds, walnuts and pistachios in the regions of Badajoz, Granada and Alentejo (Portugal).
In total, Bolschare has more than 20,000 hectares of land in operation and under development. Its main crops are olives and almonds, but it also grows other nuts such as hazelnuts and pistachios, as well as avocados.
International Launch
Natural Legacy was created by Gi&Go, a company specialising in the development of internationalisation strategies for agricultural products. The brand’s food products will be available in both supermarkets and gourmet shops. Initially, the products will be distributed in Spain, Portugal and the UK.
The catalogue starts with four olive oil products, a selection of nuts in different formats and presentations and five types of honey.
Its products carry a full report on the farms where they are grown on the label. Consumers can also access audiovisual material about the fields they come from via a QR code printed on the packaging.
The brand has chosen the Speciality & Fine Food Fair in London on 10 and 11 September to present itself to the public.
